Back to work
Cruise.co.uk
Design for a cruise ship e-commerce site
A website redesign to address some key usability issues and improve conversion
- Deliverables
- Design
- eCommerce
- Agency
- 3sixty
- Client
- Cruise.co.uk
Designing the experience
Working with 3Sixty, parameters for a redesign were decided based on ongoing user experience research and business objectives.
A flexible design system was needed that could cope with the different amounts and types of content with a focus on keeping the overall look and feel clean, friendly and maintaining Cruise.co.uk’s brand values throughout.